In this episode, Michael Waitze speaks to Nophakhun Limsamarnphun, Editor-in-Chief at ThailandToday.co. Foraging into the new age of digital media and news, Nop talks about the transition for newspaper companies from traditional media to digital, and how this is affecting companies with traditional manufacturing and production facilities.
Nop shares about reaching out to audiences from other parts of Southeast Asia, and their wants for current news in a language they can read. As most of articles and clippings audiences were able to glean were simply translations of Thai articles. There weren’t many platforms which provided English-based sources with natively English writing. This presented an opportunity for ThailandToday.co to branch out to these neighbouring audiences, to provide them with quality news in a common language between.
Speaking also about ThailandToday.co’s strategy in revolutionising the development and production of articles, Nop shares that his team consists of about 10 people, who mainly run the platform, and there is another group of freelancers, writers and editors paid per article written. With this group consisting of journalists with over 20 to 30 years of experience, they aim to provide the most objective and impartial news.
Talking about their beginning day as a company, Nop encourages the government to provide greater tax benefits and exemptions to budding start-up companies to push for growth in the sector, where funds are tight and any available cashflow is crucial. This way, start-ups could worry less about being able to cover their taxes and instead focus on building and expanding their business.
Listen in to this episode of the Thailand GameChanger to find out more about news companies are dealing with digitalisation, and how ThailandToday.co is breaking the tradition and providing quality news conveniently to the right audiences.
This episode’s audio was expertly edited and this episode’s summary was written by Yong Yun Jing.