Coming from a telco background, SGM Analytics specialises in real-time data capture and analysis, putting a value on the huge influxes of data from companies by generating useful statistics and information from raw inputs.
Sharing about how data is collected and analysed, Anurag quotes the highly relatable example of increased purchases and sales by simply putting diapers and beer next to each other on shelves. By understanding the raw data, SGM analytics can provide businesses such as telcos information such as where would be optimal to place cell towers, and where there are cold spots without signals. This information can be critical to business to increase customer reach, retention and returns.
In the age of transition from 4G to 5G, Anurag reiterates that unlike 3G to 4G, the new shift does not simply relate to just an increase in network speeds, but available bandwidth, better latency, and heightened security. With technologies such as self-driving vehicles taking the market by storm, low-latency, high-reliability connections can be the difference between life and death. And with the onset of 5G, this opens a new ballgame in which providers can further customise service plans to reserve low-latency connections for critical applications. As important as having low latency, it is also essential to ensure security is up to modern-day standards, ensuring that in a world where everything is interconnected, intrusions and disruptions are prevented.
Speaking about the future of data analytics and capturing, Anurag believes that the more specific and targeted data capturing grows, the greater the opportunities and knowledge available for young start-ups and entrepreneurs willing to solve future-looking problems, using powerful technology in the palm of our hands.
Listen in to this episode of the Thailand GameChanger to check out how SGM Analytics has helped grow and sustain businesses with its data capturing and analysis, and what to expect in the great shift from 4G to 5G.
This episode’s audio was expertly edited and this episode’s summary was written by Yong Yun Jing.