In this episode, Michael Waitze speaks to Max Bodhisuwan, CEO at Eventpop. Having graduated from an information & communication technology course at university, Max initially started a software house building programs for clients. During that time, he started becoming involved in events and even hosted some workshops for the maker community. Using Eventbrite for his workshops, he felt there wasn’t enough support for the local culture.
At this point in time, there weren’t any other services that he could use in its place. So, trying to solve his own problem and create a solution for his own workshops, Eventpop was born. Hailing from a technical background, Max did not know anything about fundraising, or even building the business. He hit a bit of luck 3 months in when an angel investor came and provided valuable knowledge and funding for his company.
Max believes that every entrepreneur has and will go through a phase of wanting to give up. With the lure of the chance to work for a bigger company with better benefits, he finds no wonder that many entrepreneurs jump the gun at this opportunity. With even his parents pushing for him to find a “real” job, he struggled on as a budding entrepreneur to build Eventpop to what it is today, going as far as to stay away from social media to avoid seeing his friends live better lives than himself.
With no competitors fighting for the same market share, Max shares how he has encountered problems such as having a low retention rate for eventgoers. He attributes this to the fact that people do not simply look for an event to attend daily, but rather by chance should they come across promotional materials which peak their interests. To add to his woes, he has to come up with value-adds on top of the basic ticketing system to ensure sustainability in the long run.
Listen to this episode of the Thailand GameChanger to learn more about the bells and whistles of running an event-centric business, and find out how Eventpop’s services can help lift the burden of managing the attendees’ logistics from start to finish.
This episode’s audio was expertly edited and this episode’s summary was written by Yong Yun Jing.