In this episode, Michael Waitze speaks to Natthapron Suchatkulawith, the Chief Executive Officer at Frog Digital Group. Having done an undergraduate study in English, and then graduated from the United Kingdom in Statistical Marketing, she believed in the deviation from her education pathway to build what Frog Digital Group to what it has become today.
With an tremendous passion for video, especially watching it, Natthapron shared similar sentiments with her other founders, and together came up with the idea of bringing live streaming solutions to businesses, at a time when there was no Facebook Live or Instagram Live. At the beginning, she shared how costs to run a single livestream were astronomical, but now in 2019, the expenditure has greatly decreased, while increasing the production value. Attributing the massive savings to the vast development in technology, she looks to continue coming up with new and creative ideas not only to improve the efficiency of production, but to also to provide even greater value-add to the customer.
Nowadays, anyone with a modern mobile phone and a network connection could start their own content production, and Natthapron understands this as a benefit, but also as a challenge; How could she possibly make use of these new technologies to improve her business’s processes, but at the same time, solve the reliability issues that stem from using these. With this mindset, she never stops learning as much as she can, using all her knowledge to refine and create reliable and quality solutions for her customers.
Natthapron also shares about her business’s end goal of become a Global OTT (Over-The-Top) content provider, making use of Asia as a springboard towards the future. Listen in to this episode of the Thailand GameChanger to explore the inner workings of a live streaming solution, and learn how you could use such solutions in your business too.
This episode’s audio was expertly edited and this episode’s summary was written by Yong Yun Jing.